Death Wish Coffee Co.
Role: Creative Director, Copy
Services: Content strategy for paid & organic social, creator collaboration, scripting, asset production
As a well-loved brand trying to grow from cult favorite to household name, Death Wish Coffee Co. was ready to make a splash on TikTok.
Over the course of a year, I worked at breakneck speed with a team of visual creators and producers to develop the fresh, original content that made up the Death Wish TikTok feed. Using the hidden power of the platform as a low-risk space to test & learn, we were able to deliver the kind of content that resonated with our audience, and beyond.
As the audience for our TikTok content grew, we were able to explore a variety of content types to zero in on which elements of the Death Wish brand connected most.
We assembled an eclectic mix of creators to contribute to our conversation. The collaborations yielded bold, unique stories that generated so much love, the algorithm took note.
The content produced in-house was just as successful. Characters, recipes, stunts, and a taste of the unexpected kept the TikTok audience talking and coming back for more.