KING ARTHUR FLOUR
Roles: Creative lead, Copy
Services: Concept development, scripting, production
One of the oldest companies in the country wanted to introduce themselves to a new audience. I spent a week in Vermont with my team, on the most delicious field trip of my life, creating a brand video that told the story of true devotion to a shared promise.
How it happened
To craft the brand video, I conducted over 10 hours of on-camera interviews with stakeholders and employees. From there, I poured over the extensive audio and video files to piece together a narrative that delivered on the earnest sense of community and joy these people brought to work with them every day.
Also, fun stuff
Along with the epic, sweeping brand video, I got to help rethink the narrative structure of parts of the extensive King Arthur website, and create some social content that touted their product quality in a more cheeky way.
Survival Guide
Holiday Recipe Collection
Setting up the perfect shot. And then eating it.
Capturing craft.
On the King Arthur campus, distracted by...
Fresh. Real. Marshmallows.