DARK HORSE WINES
Role: Narrative strategy, creative direction, copy
Services: Website copy, video scripting, social concepts & copy, brand guidelines
A young rebel wine label came looking for social content, when what they really needed was a brand. With the help of the best visual creative team there is, we were able to grow our role from peripheral partner to gatekeepers of the voice, tone, and aesthetic.
The Anthem
The first, and still maybe my favorite of all the puzzle pieces.
Product Launches
Every new product needed a launch video that made sense within the larger brand universe, had its own distinct identity, and, of course, made an absolute splash.
Social
With a team of fearless visual creatives, I got to take Dark Horse’s social channels beyond the usual wine brand tropes, and express the personality and values that audiences could actually connect with.
Website
The brief was essentially, “If it feels the same as any other wine brand, we don’t want it.” We took that wide open opportunity and ran with it.
Backstory
A bio piece on the woman behind the wine. I created a discussion guide and sat down for a couple of hours to generate the soundbites we’d need to piece together a compelling story.