TikTok

Role: Creative Director, Copy

Services: Launch creative (broadcast & TikTok), narrative strategy, campaign development, global talent sourcing, scripting, asset production

As a newcomer to the social media landscape, TikTok was far from a sure thing. We helped them create a launch campaign that planted their flag firmly outside the glossy norm, and erased the barrier to entry for creators of all kinds.

In the 5 years since, I’ve had the opportunity to partner with the TikTok team in developing campaigns and content series that engage targeted users, and educate on the product’s features and services.

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