GALLANT
Role: Creative lead, copy
Services: Brand development, brand guidelines, website copy, social media strategy & copy
One of the very best things about what I do is getting sneak peeks at where the future is headed. With Gallant, I got to be the first to develop a voice for a startup that preserves doggie stem cells for treatments later in life. To launch the brand and sustain its initial awareness play, I created a brand personality that felt exceedingly credible and deeply human.
In a nutshell
Oftentimes, technology or medical innovations will need a simple explainer video to guide users through the product’s value and logistics in an easily digestible story.
In this case, we were dealing with breakthrough medical technology, so the “How it works” video was crucial to the communication strategy.
