YONDER
Role: Creative director
Services: Nnarrative strategy, website copy, product development
If Mother Nature ran a travel agency, this would be it. As a startup with just the beginnings of a brand book and close to zero existing messaging, Yonder needed their brand development to run in tandem with creating and launching their website. And, not just any website, but one with the UX/UI challenges of a short-term-rental platform. Time to get zen.
First impressions
The Yonder website was was an ambitious startup’s introduction to the public. It had to solve for brand story, voice, tone, and functional messaging all at once. A deep discovery helped identify the brand’s value and promise, and I worked closely with the founders to translate their vision into a message that would resonate with nature-hungry travelers.
